Traceability
Why we chose GS1 identifiers over a private code
A proprietary scheme would have been faster to build and useless to everyone downstream. Here is the reasoning behind the decision.
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Land. Lineage. Legacy.
Every origin
Every origin
has a Shajra.
شجرہ، ماضی سے مستقبل تک
We produce trustworthy agricultural products by maintaining a visible, verifiable relationship between the land, biological lineage, production practices and the final product.
Documented Origin
Every product comes from an identifiable source.
Responsible Stewardship
Land, animals and resources managed with care.
Evidence Based
Quality claims backed by verifiable records.
Progressive Practices
Traditional knowledge strengthened by modern systems.
Built for Generations
Creating a legacy that can endure.
Our Range
From Our Farms to Your Table
Five parts of one integrated agricultural system — not five unrelated businesses. Every item carries the record of where it came from.
Trace It to the Source
Scan the code on your product or enter the trace number to see its complete journey.
Try a sample:
2000+
Acres of Managed Land
10+
Farms Across Pakistan
5000+
Animals Under Care
20K+
Traceable Products Delivered
100%
Traceable & Transparent
The Meaning of Shajra
A shajra is a record of descent.
Don’t just trust the label. Trace the Shajra. صرف لیبل پر بھروسہ نہ کریں۔ شجرہ دیکھیں۔
In Urdu, shajra names the document that traces a lineage back to its source. We apply the same idea to agriculture: land, biological lineage, production practice and final product held together in one continuous, verifiable record.
That record is what separates a claim from a fact — and it is the reason a Shajra product can tell you where it came from.
Stage 01
Land
Every field block and pasture is mapped, soil-tested and identified before anything is sown or grazed.
Stage 02
Lineage
Animals are tagged within a day of birth. Breed, dam and herd group stay attached to the record for life.
Stage 03
Production
Feed, irrigation, veterinary oversight and welfare checks are logged as they happen — not reconstructed later.
Stage 04
Product
A GS1-compatible identifier is printed on the pack. Scan it and the whole chain opens in your hand.
Our Operations
Visit a farm
One system, several disciplines.
A branded house, not a holding company. One symbol, one wordmark and controlled descriptors — so reputation compounds in the SHAJRA name.
ShajraLivestock
Cattle and buffalo raised under identified herd groups, with welfare monitoring and veterinary oversight recorded against each animal.
See the standardShajraPasture
A verified pasture and feed programme. Rotation, inputs and grazing days are logged block by block across the season.
See the standardShajraPoultry
Flock-level identification with housing, feed and health records kept to the same documentary discipline as our herds.
See the standardShajraHarvest
Orchards and field crops traced to the originating block — seed lot, irrigation cycles and quality sampling all on record.
See the standardShajraOrigin
The traceability platform itself. GS1-compatible identifiers carry each batch's chain of custody from land to pack.
Open a recordShajraReserve
An exceptional selection released only where the full production record supports the claim. Limited by evidence, not by marketing.
See the range
Shajra Origin
See the record, not the slogan.
Scan the mark on any pack, or enter its batch code below. What opens is the actual chain of custody — the same record our own operations run on.
Sample codes: · ·
Farm and block identity
Which farm, which field block or herd group — named, not implied.
Veterinary and quality status
Checks performed, withdrawal periods observed, laboratory results filed.
Processing and packaging
Where a batch was processed, when it was packed, and by which line.
GS1-compatible identifiers
Standardised codes rather than an isolated proprietary scheme, so partners can read them too.
Shajra Reserve — Sahiwal Beef, Primal Cut
SHJ-LV-2025-0148
Origin verified
SHJ-LV-2025-0148
Birth recorded
Sahiwal breed cow, dam PK-SHJ-03980. Ear tag applied within 24 hours.
Pasture and feed programme
Shajra Pasture rotation, Block C. Feed inputs logged weekly. No growth hormones.
Veterinary oversight
14 scheduled checks. Withdrawal periods observed and documented.
Processing
Shajra Processing Unit, Toba Tek Singh. HACCP-monitored line, chilled chain maintained.
Packed and coded
GS1-compatible identifier applied. Released to distribution.
The Shajra Standard
Commitments we can measure.
Our internal production and welfare framework. Each line below is a record we keep, not a sentiment we express.
ST / 01
Animal identification
Every animal tagged within 24 hours of birth and carried on the register for life.
ST / 02
Feed records
Rations, sources and application dates logged weekly against each herd group and block.
ST / 03
Veterinary oversight
Scheduled checks by attending veterinarians, with withdrawal periods observed and filed.
ST / 04
Welfare monitoring
Housing, stocking density, handling and body-condition scoring reviewed on a fixed cycle.
ST / 05
Responsible resource use
Irrigation cycles, energy and waste streams metered and reported farm by farm.
ST / 06
Batch documentation
No batch is released until its production record is complete and its identifier issued.
ST / 07
Independent certification
Third-party audit where it applies — and no badge on a pack that an audit does not support.
ST / 08
Claim substantiation
Terms such as grass-fed or hormone-free are used only where the record proves them.
From Punjab
Rooted where the rivers meet the land.
زمین۔ نسب۔ ورثہ۔
Punjab has fed this region for as long as anyone has kept records of it. Our land sits in Toba Tek Singh, in the doab between the Ravi and the Chenab — deep alluvial soil, canal irrigation, and generations of accumulated agricultural knowledge. The conditions were never the problem.
What has been missing is the documentation: a way to show, not assert, how something was grown or raised. SHAJRA Farms exists to close that gap, pairing that inherited knowledge with the systems, instruments and record-keeping a modern enterprise runs on.
Toba Tek Singh · Gojra · Kamalia
Core operating districts
Ravi & Chenab
Rachna Doab, canal-irrigated
Sahiwal & Cholistani
Indigenous breeds in our herds
News & Insights
All stories
From the record.
Traceability
Operations
Ear tags, ledgers and the discipline of writing it down
What changed on our farms when recording an event stopped being paperwork and started being the product.
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Sustainability
Metering irrigation across twelve thousand acres
Our first full season of canal-cycle measurement, what it cost, and what the numbers actually showed.
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Don’t just trust the label.
ہر اصل کا ایک شجرہ ہے
Scan the mark on your pack and read the record for yourself. That is the whole promise — and the only one worth making.